Pearl Pay provides world-class yet affordable banking applications, designed to interconnect the entire banking and payment industries in the Philippines. I got the opportunity to develop the company's brand identity.
Back in 2017, A colleague of mine pitched to me an idea he had been dreaming of doing for a long time. He envisioned this idea to be used by the Philippines as its first payment gateway. He asked me to beautify the pitch deck and develop a logo for it. At that time, I wasn’t the most experienced at making logos so i just whipped up something simple.
Obviously, I incorporated the pearl icon. As a financial technology product, I believed the sky blue color would be perfect since it is associated with friendliness and security. He loved it and started using that for the brand identity.
Then 2018 came. Pearl Pay was on its way to being incorporated and of course, one of the requirements was the company logo. But i keep having this feeling that I wasn’t satisfied. So I made a bunch of other studies:
Most of them had concepts inspiring the Philippines. I tried incorporating the Philippine Flag colors in the logo. I also made Baybayin studies which were suggested by my other colleagues. I still incorporated a circular element to symbolise the pearl.
And we ended up choosing this:
I was trying something real simple with that one. I used Gilroy Extra Bold for the typeface because eventually, Pearl Pay would be on cards that having a thin typeface won’t be enough to last an impression. I still retained the sky blue color and the small letters to give it a friendly and secure vibe.
Since Pearl Pay has a number of products, I made identities for each of them. All of them being patterned with Pearl Pay’s logo.
I also created designs for the website, whitepaper, and other graphic assets. They have been designed to be clean and simple but still interesting to read/engage in. I personally hate reading long texts with no pictures.